Online Profiles – Managing your Identity
The internet is a very important platform for human beings the world over. Many people in the world use the internet for many activities. Its use for advertisement is rampant. However, there is a good number of people who use the platform to build their own brands. The brand can be your own name that you want to sell to make money or for other reasons. Creating of a brand from your own name starts with creating an online profile.
It is easy to create an online identity. Management of the profile is however not as easy. This is because from most search engines, when your name is searched, everything about you is revealed. Sometimes you want only some parts of your life revealed on search engines. This creates a problem for many people. You want only some parts of your life revealed. How do you ensure that this happens?
Online identity management is a field that works hand in hand with search engine optimization. The good thing about search engines is that you can be able to optimize what appears when a certain name is searched. Using this concept, you can determine information that appears after your name is searched. Business persons use SEO to create a competitive edge over their competitors. This happens if other people are offering similar products online.
A good example of situations that can arise when online identity management is not well handled is the case of Michael Bullard Jr. The man had court cases that affected his name. From the cases, information about his life was revealed. This included his images. The problem arises when it comes to searching the person. When you search him, what appears is information about his legal problems. Part of the information are photographs of the person while in custody.
The situation of Michael Bullard leads to serious issues when it comes to online identity management. Can Michael dictate what appears when his name is searched? Can he control what details appear? There is a solution to this. The solution is optimization of what appears when your name is searched. Using optimization, you actually prioritize specific information to be viewed when your name is searched.
The internet has become a very huge platform hence there is need to establish what appears when your name is searched. You can then do online identity management so as to give people an image about yourself that you want portrayed. This way, you can build your brand online using your name that has already gained popularity and use the brand for different ventures.